THE BRAND
Discover the magic of Maaÿaz, where tradition meets modern elegance in every shimmering piece. Our jewelry brand pays homage to the exquisite art of “Sfifa” – the traditional weaving of gold threads that grace the finest Moroccan caftans.
Founded by sisters with a deep connection to their craft, Maaÿaz transforms this noble material into contemporary, dazzling, and durable jewelry that captures the essence of Moroccan heritage.
Each enchanting creation is meticulously designed by our Co-founders and lovingly handcrafted in our Casablanca workshop by skilled artisans who pour their talent and passion into every detail.
SPREAD THE SPARKLE ✨
Bracelets
Necklaces
Phone straps
WE CRAFT
Glasses Straps
OUR STORY
Today, Maaÿaz shines with over 400 global resellers, a growing team, and a passion for preserving Moroccan craftsmanship.
The Beginning
Maaÿaz began as Moroccan Birds, crafting sfifa jewelry inspired by traditions, preserving Moroccan heritage through contemporary designs.
First Global Steps
Participated in Maison & Objet, marking our international debut. Secured partnerships with one of Austria’s largest retailers.
Building the Foundation
Established our first workshop in Casablanca, creating a hub for craftsmanship. Hired our first team member, marking the start of our growth journey.
A New Identity
Rebranded as Maaÿaz to reflect our evolution and vision. Reached 100 international boutiques and expanded into Switzerland through a local agent.
Expansion & Recognition
Opened our showroom and offices in Rabat, reinforcing our local presence. Registered our trademark and designs nationally, ensuring protection of our unique creations. Partnered with one of UK's most known retailers and entered the Belgian market, surpassing 300 resellers worldwide.
Establishing Global Presence
Collaborated with luxury hotels like Mandarin Oriental, Royal Mansour, and Four Seasons.
Achieved international trademark registration, cementing Maaÿaz as a global brand.
THE FOUNDERS
Established with headquarters in Rabat, our brand is powered by the dynamic collaboration of sisters Zineb & Rim.
Zineb based in New York City, serves as the co-founder and designer, infusing each Maaÿaz piece with her natural artistic flair and meticulous attention to detail, drawing inspiration from Moroccan aesthetics and culture.
On the other hand, Rim, our CEO and co-founder, resides primarily in Rabat, where she leverages her expertise in e-commerce marketing to oversee brand development, marketing strategies and sales with Maaÿaz’s team.
While Zineb directs the design process, Rim works closely with artisans in our Casablanca atelier, embodying our brand’s commitment to honoring tradition while embracing innovation. Together, as sisters and business partners, they steer our brand towards excellence, weaving together the threads of heritage and modernity to create pieces that resonate with timeless elegance and authenticity.
THE FABRIC
In the heart of Casablanca, a city where a rich tapestry of fabrics weaves stories of tradition, each of our pieces at Maaÿaz is lovingly handcrafted. Our artisans skilfully weave “Sfifa”, a material steeped in Moroccan tradition and heritage, using golden thread in a time-honored craft technique.
Traditionally adorning the elegant Moroccan caftan, “Sfifa” embodies a sense of nobility and symbolism unique to our culture.
Our dedicated artisans, experienced seamstresses renowned for their meticulous caftan-making skills, infuse their expertise into every piece. Inspired by this heritage, Maaÿaz’s founding sisters have reinvented “Sfifa” to create contemporary, radiant and enduring jewelry, honoring the artistry and skills that define Moroccan tradition.
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